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The Political Campaign as Genre: Ideology and Iconography during the Seventeen Years Period

University of Washington.

The essay examines films produced during the Seventeen Years period (1949–66) and suggests that political campaigns may be akin to film genres. Insofar as generic distinctions of theme and style are produced according to the shifting interests of critics and producers, campaigns have produced a politically motivated typology. The examination of campaigns as genrelike offers an opportunity to rethink the connection not only between Maoism and its cultural manifestations but also between ideology and form in general.

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